I'd like to take a minute and discuss the costs of having a presidential campaign. Normally, the expenses are enormous. I think that the way that Obama cut these costs through the use of free internet tools not only minimized his own budget, but also gained funding for his campaign.
Free subscriptions to media pages such as Facebook, Twitter, and YouTube aided in the advertising for Obama. During Kennedy's campaign, the television was his medium of effectiveness in reaching out to millions through one centralized point of contact. In modern society, his campaign has been replicated but by means of internet media. The audience is tremendous and the effect is obvious. Obama repeated history (Kennedy-style) and was able to birth a new form of internet politics.
Past presidents have traveled from city to city, delivering promising speeches to a crowd of listeners. Now it's possible to deliver that same speech electronically, thus cutting down not only traveling expenses, but also speaking to a much larger audience through the click of a mouse in the comfort of one's own living room. "Change is here, change is now," states Obama. I guess he was right.
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I have also commented frequently on Obama and have received ridicule for my Obama love. He really was at the forefront of all of the new technologies that we are all discussing.
ReplyDeleteThe way he revolutionized the cost of the campaign is forever going to change how people run in the election.